Brioche Pasquier
Discover our history
2019
WE LAUNCHED OUR READY TO BAKE CROISSANTS IN THE U.S.A.
We introduced frozen retail croissants using freezer to oven technology, allowing consumers to experience the taste of France within minutes.
2015
'PITCH' HAS A REBRAND
We refreshed the brioche snack brand 'PITCH' logo to make it a more modern and playful brand.
2014
BRIOCHE PASQUIER PRODUCES IN THE U.K.
To be closer to consumers as per our principal, we opened offices in the U.K. in 2001 and 13 years later we constructed our first factory in Milton Keynes, U.K.
2012
BRIOCHE PASQUIER EXPANDS TO U.S.A.
In 2012, Brioche Pasquier acquires Galaxy Desserts. Galaxy Desserts was founded in the San Francisco Bay Area in 1998, with the goal of sharing a passion for creating innovative gourmet desserts and pastries of the best quality in mind. The company garners year after year many prestigious awards, and is featured several times as one of "Oprah's Favorite Things".
2012
BRIOCHE PASQUIER EXPANDS TO U.S.A.
Both companies are dedicated to excellence and quality, and they combine their skills and expertise to grow together the American market, with their mouth-watering range of French-inspired indulgences.
2009
A NEW PRODUCTION SITE BUILT ESPECIALLY FOR 'BISCOTTE'
In 2009, a factory specializing in Biscotte was built in Maine and Loire, France.
2007
BRIOCHE PASQUIER RETURNS TO TELEVISION
A saga of TV advertisments began on French televison featuring a baker seeking to learn Brioche Pasquier's secrets. This narrative of episodes continued until 2016.
2006
DIVERSIFICATION IN THE WORLD OF BISCOTTE
In 2006, we acquired "Albatros", a company specializing in croutons and mini-toast, which helped us expand our Biscotte range.
2006
MACARONS WITH THE BRIOCHE PASQUIER SIGNATURE
In 2006, our dessert division expanded after buying the company 'Symphonie', specializing in Macarons and Petits Fours. After our new site in Normandy, France was constructed, our Macarons soon become unmistaken.
2005
BISCOTTE: A NEW UNIVERSE FOR BRIOCHE PASQUIER
Brioche Pasquier acquired two companies, "Auga" and "L'Angevine", that specialized in making toasted bread and other Biscotte products.
2005
LES GRILLETTINES: A NEW BRAND FOR BRIOCHE PASQUIER
After acquiring "Auga", we grew our expertise and proposed a new biscotte (toasted bread) concept: Les Grillettines, a flat toasted bread.
2005
BRIOCHE PASQUIER ENTERS THE 'BISCOTTE' MARKET
In 2001, we add a new product category to our expertise: toasted bread.
2001
SPAIN: THE NEW ADVENTURE FOR BRIOCHE PASQUIER
In 2001, we acquired 'Productos Recondo', a Spanish company specializing in toasted bread to bring new products to our range.
2000
BRIOCHE PASQUIER SETS UP IN THE NORTH OF FRANCE
In 2000, a factory was built in the North of France to bake products for France's bordering countries: Belgium, Germany, and England.
1999
BRIOCHE PASQUIER GROWTH IN THE DESSERT MARKET
In 1999, Brioche Pasquier grew the Pâtisserie division by building a second production site in Drome, right after acquiring the company MDPS, which specialized in éclairs and other choux pastry products.
1998
BRIOCHE PASQUIER OPENS FOR BUSINESS ABROAD
From 1998, Brioche Pasquier grew internationally.True to our values, we set up offices in the UK, Spain, Belgium, Germany, Italy, and Korea, to be closer to our consumers.
1997
FIRST TV ADVERTISMENT LAUNCHED IN FRANCE
In 1997, the first tv advertisment for 'PITCH' brioche rolls was broadcast in France promoting on the go snacking for kids.
1992
BRIOCHE PASQUIER, OUR PARISIAN PRESENCE
In 1992, we constructed another production site for our brioche products in the Seine et Marne region of France.
1992
BRIOCHE PASQUIER EXPANDS ITS DESSERT EXPERTISE WITH A RANGE OF TARTS
In 1992, Brioche Pasquier acquired 'Vergers de Moismont' to continue developing our dessert operations. A site was built, specializing in tarts.
1991
ENRICHED WITH A DESSERT EXPERTISE
In 1991 we started creating desserts and a new site was constructed especially for this.
1989
BRIOCHE PASQUIER POPULARIZES THE BRIOCHE MILK ROLLS
Brioche Pasquier acquired a company named 'Barnasson', that baked pastries and Pains au Lait (Milk Rolls). Using our 'savoir-faire' to continue baking the Milk Rolls, it has become a phenomonal success. Today, it is a best-seller!
1989
BRIOCHE PASQUIER DEVELOPS ITS OFFERING WITH BRIOCHE CROISSANTS
In 1989, we established ourselves in the market with our Croissant and Pains au Chocolat (Chocolate Croissants) offering. A new site was constructed in Drome, France, dedicated to these two products.
1986
CONSTRUCTION OF OUR SECOND PRODUCTION SITE
From the beginning, we wanted to be close our consumers.Thus in 1986, a second site was constructed in Isère, France in order to supply the Northeast and the Southeast regions of France.
1986
THE FILLED BRIOCHE SNACK ROLL WAS BORN
The idea of creating a filled brioche with chocolate or jam came to life, known as "Pitch" in France. This delicious brioche roll is individually wrapped and easy to pop into a school bag as a snack for kids.
1977
CONSTRUCTION OF OUR FIRST PRODUCTION SITE
With the huge success, the family bakery very quickly became too small to meet the demand. In 1977, the first commercial production line was built in Les Cerqueux, France.
1975
BRIOCHE PASQUIER LAUNCHES HAND-BRAIDED BRIOCHE
In 1975, Brioche Pasquier launched the 'Brioche Tressée' Hand-Braided Brioche Loaf. This recipe showcased our expertise in the Vendée region of France, where brioche was originally created.
1974
THE CREATION OF THE COMPANY
In 1974, the company 'Brioche Pasquier' was created by Gabriel's five sons. Today, Brioche Pasquier is the number 1 brioche brand in the French market and employs over 3,000 people worldwide.
1936
WHERE IT ALL BEGAN
It all started in 1936, in the small village of Les Cerqueux, located in Western France. Gabriel Pasquier, the village baker, made his renowned brioche, desserts, pastries, and various breads.
After Gabriel's death in the 1970's, his five sons continued making his traditional French brioche but began selling packaged products to local supermarkets. At the time, this was a revolutionary idea, which turned out to be very successful.